You see a gorgeous girl at a party.
You go up to her and say:"I am very rich. Marry me!"
One of your friends goes up to her and pointing at you says:"He's very rich. Marry him."
You go up to her and get her telephone number.
The next day you call and say:"Hi, I'm very rich. Marry me."
You get up and straighten your tie; you walk up to her and pour her a drink.
You open the door for her, pick up her bag after she drops it, offer her a ride.
You then say:"By the way, I'm very rich "Will you marry me?"
She walks up to you and says:"You are very rich..."
That's Brand Recognition.
You go up to her and say:"I'm rich. Marry me."
She gives you a nice hard slap on your face.
That's Customer Feedback.